Execution of Milestone 2
- Create robots.txt file excluding entire site from all spiders.
- Setup FTP directories for internet/intranet directories.
- Setup e-mail addresses.
- Perform a competitive analysis (find keywords, site sections, etc.). Determine how to build a better site than the competition. What makes client better than the competition?
- Compile key word lists from client and competitive analysis (make sure to NOT use competitors trademarks).
- Create template page, rollovers, headers, trailers, copyright notice and credit links.
- Obtain RSACi ratings so site can pass some corporate firewalls and parental control filters.
- Add meta tags (Author, Description, Keywords, RSACI, ROBOTS, etc.).
- Add hidden tags and links to track copied pages in case of page theft.
- Match rollover alt tags on images to page descriptions.
- Add developer site links in library header spacer gifs.
- Complete home page skeleton page with complete navigation systems and graphics.
- Each page header/trailer to include (title, logo/name, home link, home URL)
- Create I.E. 5 branding logo & 2 bookmark logos & integrate with I.E 5 support or CTRL-D, prompt your visitors to bookmark the home page as easily as possible.
- At this point you have created a skeleton home page with navigation links to the main site sections and a navigation scheme that will be consistent across the entire site.
- Have customer sign off on Milestone 2.