Execution of Milestone 4+
- Create additional keyword splash pages, link splash pages to the home and main index page.
- Create final content pages.
- Add body content (text, images, checklist components) to pages.
- Check each content page for required navigation scheme links.
- When pages are complete:
- Update robots.txt with specific files and folders to exclude from spiders as needed.
- Run final LinkBot test to make sure no links are broken and all-important pages will load quickly. LinkBot is a product that automatically tests all of the site’s links.
- Spell check each page and upload.
- Test each page using appropriate web browsers (at least the current version or last 2 versions of Internet Explorer and Netscape on PC and Mac platforms)
- Perform usability tests on pages and forms. This can be as simple as having a few non-technical people use the site. Can they understand the purpose of each section and do what you intended them to do? If not determine what changes can be made.
- Have customer sign off on Milestones every 40 hours until complete.
- Once all pages are created, create the doorway, hook pages and add hidden links into the index page.
- When last payment received on final milestone and accepted by customer.
- Turn off robot.txt file full domain exclusion.
- Create WebPosition profile and run initial Web Position report.
- WebPosition reporter report
- WebPosition Page Critic & Doorway pages (as needed). Other search engine submission tools are also capable of automatically creating hook, hallway, and doorway pages. See the Appendix of Resources for more tools.
- Run WebPosition or Search Engine Commando Pro submitter (run submissions daily until all pages are submitted) or use a submitter service.
- Submit manually to any additional websites like Yahoo!
- Submit to affiliate directories if using an affiliate program. See Affiliate Announce in the Appendix of Resources
- Setup a Web Analytics report for monthly stats or set up your own statistic reports.
- Give approval to clients to add URLs to their marketing materials.
- Send press releases and announcements
- Start marketing website and business together.
- The copyright owner of the site should register the site with the US Copyright Office.