Execution of Milestone 4+

Execution of Milestone 4+

  • Create additional keyword splash pages, link splash pages to the home and main index page.
  • Create final content pages.
  • Add body content (text, images, checklist components) to pages.
  • Check each content page for required navigation scheme links.
  • When pages are complete:
  • Update robots.txt with specific files and folders to exclude from spiders as needed.
  • Run final LinkBot test to make sure no links are broken and all-important pages will load quickly. LinkBot is a product that automatically tests all of the site’s links.
  • Spell check each page and upload.
  • Test each page using appropriate web browsers (at least the current version or last 2 versions of Internet Explorer and Netscape on PC and Mac platforms)
  • Perform usability tests on pages and forms. This can be as simple as having a few non-technical people use the site. Can they understand the purpose of each section and do what you intended them to do? If not determine what changes can be made.
  • Have customer sign off on Milestones every 40 hours until complete.
  • Once all pages are created, create the doorway, hook pages and add hidden links into the index page.
  • When last payment received on final milestone and accepted by customer.
  • Turn off robot.txt file full domain exclusion.
  • Create WebPosition profile and run initial Web Position report.
  • WebPosition reporter report
  • WebPosition Page Critic & Doorway pages (as needed). Other search engine submission tools are also capable of automatically creating hook, hallway, and doorway pages. See the Appendix of Resources for more tools.
  • Run WebPosition or Search Engine Commando Pro submitter (run submissions daily until all pages are submitted) or use a submitter service.
  • Submit manually to any additional websites like Yahoo!
  • Submit to affiliate directories if using an affiliate program. See Affiliate Announce in the Appendix of Resources
  • Setup a Web Analytics report for monthly stats or set up your own statistic reports.
  • Give approval to clients to add URLs to their marketing materials.
  • Send press releases and announcements
  • Start marketing website and business together.
  • The copyright owner of the site should register the site with the US Copyright Office.
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